Vision: Pursue excellence and build a modern group enterprise with international brand competitiveness!

Mission: Create value for customers, build a platform for colleagues, and contribute to society!

Purpose: Everlasting foundation.

Customer view: Everything is based on customer growth.

Product concept: low cost, high quality, excellent brand.

Talent concept: loyal and honest, professional and enterprising.

Style: Serious, fast, and keep promises.

Criterion: Ensure that the task is completed.